Ranking on Google Is Table Stakes. Ranking in AI Search Is the Future.
We do both. Traditional SEO to own the map pack and page one, plus Answer Engine Optimization so your business is the one ChatGPT, Perplexity, and AI Overviews recommend.
Book Your Free SEO AuditMost Agencies Are Optimizing for an Internet That Doesn't Exist Anymore.
Five years ago, every customer search went through Google. Today, millions of people ask ChatGPT, Perplexity, and AI Overviews for recommendations — "best HVAC company near me," "top-rated dentist in Barrington," "reliable plumber in Lake Zurich."
If your agency hasn't mentioned AI search once, they're optimizing for yesterday. Your competitors who move first will own those AI recommendations — and once they're in, it's exponentially harder to displace them.
We teach this at conferences nationwide because the window for first-mover advantage is closing fast.
Traditional SEO + AI Search Optimization.
Most agencies do one or the other. We do both — because your customers use both.
Traditional SEO
- On-page optimization for target keywords
- Technical SEO (site speed, schema, crawlability)
- Google Map Pack ranking strategy
- Local citation building and cleanup
- Content strategy targeting high-intent searches
- Business profile optimization
- Backlink acquisition from relevant local sources
AI Search (AEO)
- Structured data for AI model comprehension
- Entity optimization across knowledge graphs
- Conversational content that AI systems cite
- Authority signals that AI platforms trust
- ChatGPT, Perplexity, and AI Overview targeting
- Monitoring AI search mentions and recommendations
- Competitive displacement in AI responses
You don't choose one. You need both.
The First-Mover Advantage Is Real. And It's Closing.
AI search is where Google was in 2005. The businesses that optimize now will own those recommendations for years. The businesses that wait will spend 10× more trying to catch up.
This isn't theory — we're already seeing it with clients. Businesses that optimized for AI search early are being recommended by ChatGPT and Perplexity while their competitors don't even show up. Combined with targeted ads and full attribution, this creates a demand system that compounds over time.
- 40% and climbing use AI over GoogleThe shift is already happening. Search behavior is fragmenting — and AI is eating the biggest share.
- 60%+ of searches end with zero click (they trust who AI recommends) Google itself is pushing AI answers above traditional results. If you're not in the AI answer, you're invisible.
- First-cited businesses see 3–5× more trafficBeing the business AI recommends first creates a compounding advantage that's extremely difficult to displace since they are not window shoppers.
Your Business Profile Feeds AI Recommendations.
Here's what most agencies miss: ChatGPT and Perplexity pull data from your business profile, reviews, and structured web presence. When someone asks AI "best dentist in Lake Zurich," the answer comes from the same signals we optimize.
That's why our business profile optimization and SEO/AEO strategies work together. Optimize one, and it amplifies the other. It's one connected system — not three separate services. See how it fits into our pricing plans.
We Guarantee Results. Or We Work for Free.
If we don't hit the ranking milestones and traffic targets we agree to, we keep working on our dime until we do.
Book Your Free SEO Audit Or call: (312) 415-4881