Turn Clicks into Real Leads with Smarter Google Ads.
Chicago Style Media builds and manages Google Ads campaigns that are built for one thing: getting the right local people to raise their hand and call, click, or book with your business. No guessing, no set-it-and-forget-it — just clear campaigns, clean reporting, and real results.
What PPC & Google Ads Actually Do for a Local Business
Pay-per-click (PPC) advertising is simple at the surface: you pay when someone clicks your ad. But if you’re a local business owner, what you really care about isn’t clicks — it’s booked jobs, appointments, and revenue.
Our job at Chicago Style Media is to bridge that gap. We take your budget and turn it into a system that consistently introduces you to people who are already searching for what you sell.
- Show up when people search for your services in your area.
- Get calls, forms, and bookings you can track back to the ads.
- Adjust budget fast based on seasonality and demand.
- Pair with SEO & website improvements so you win both short-term and long-term.
- Retarget visitors with social media & Meta ads to stay in front of them.
Why Google Ads with Chicago Style Media?
You don’t need more noise. You need the right people finding you at the right time — and a partner who knows how to make that happen.
Local Leads, Not Random Clicks
We build campaigns around your service area, schedule, and budget so you’re not paying for clicks from people you’ll never serve. Every keyword, location, and ad group is built with your real-world service map in mind.
Search, Performance Max & Retargeting
From high-intent search to Performance Max and branded display, we stack the channels that actually move the needle for local businesses instead of chasing vanity impressions.
Reporting You Don’t Need a Translator For
Clear dashboards that show calls, forms, and booked jobs — not just click-through rates. We tie everything back to what matters: cost per lead and cost per booked job.
How Our Google Ads Process Works
Simple, transparent, and built so you always know what’s happening with your campaigns.
Discover & Audit
We review your current site, tracking, and any existing campaigns. We’ll look at keywords, search terms, and competitors to find quick wins and obvious waste.
Build the Campaigns
We structure campaigns, ad groups, extensions, and landing pages around your highest-value services and the way real customers search, not just what a tool suggests.
Launch & Track
We turn on the campaigns with call tracking, form tracking, and conversion goals so every lead is tied back to your ads and you can see exactly what’s working.
Optimize & Scale
Weekly optimizations on bids, keywords, and creative. We keep what’s working, cut what’s not, and scale into the best-performing campaigns instead of just raising budgets across the board.
Case Study: 105 Booked Jobs a Month for a Local HVAC Company
A local HVAC company came to us after dabbling in Google Ads with no real tracking in place. They were getting clicks and calls, but nobody could tell them what it was actually producing.
We rebuilt their campaigns around high-intent service keywords, tightened up the geo-targeting, added call tracking, and aligned the ads with a clean landing experience.
What the campaign produced:
In a single month, the campaign generated over 105 booked jobs at roughly $40 per job, drove a +25% lift in website visitors, and created more than $25,000 in revenue from that ad spend — a 6x return on ad spend (ROAS).
More importantly, the owner finally had confidence in the numbers. We could see which services were most profitable, which neighborhoods responded best, and where it made sense to push budget up or down.
105 Booked Jobs
~$40 Cost Per Job
+25% Website Visitors
+$25k Revenue Generated
6x Return on Ad Spend (ROAS)
100% Satisfaction Guaranteed
Typical “Set It and Forget It” Ads vs. a CSM-Managed Campaign
The real difference isn’t just in how the campaigns look inside Google Ads — it’s in what you see on your calendar and revenue reports.
| Area | Typical Generic PPC | Chicago Style Media Campaign (HVAC Example) |
|---|---|---|
| Primary Metric | Reports on impressions and clicks. | Reports on booked jobs, cost per job, and revenue — 105 booked jobs at ~$40/job. |
| Targeting | Broad radius, mixed search intent, wasted spend outside service area. | Tight geo-targeting around real service zones with high-intent keywords for HVAC repair and installs. |
| Tracking | Basic call or form tracking, if any. | Full call tracking, form tracking, and campaign-level attribution tied to real revenue. |
| Optimization Rhythm | Occasional bid changes and new ads every few months. | Weekly optimization with search term reviews, negative keywords, and budget shifts toward best performers. |
| Outcome | “We think it’s working, but we’re not sure.” | Documented 6x ROAS, clear understanding of which services and neighborhoods drive profit. |
Google Ads Management Plans
Straightforward monthly management fees. No long-term contracts. Ad spend is flexible and set to match your goals and seasonality.
Starter
For small businesses testing Google Ads or running a single core campaign.
- One main campaign (up to 2 ad groups)
- Keyword & negative keyword setup
- Basic call & form tracking
- Monthly performance summary
Growth
For growing businesses that want Google Ads to be a consistent lead source.
- Multiple campaigns & ad groups (service lines, branded, retargeting)
- Conversion-focused landing page recommendations
- Call tracking & lead source reporting
- Twice-monthly optimization & reporting
Scale
For businesses that rely on paid search as a major growth channel.
- Advanced campaign structure across markets or locations
- Search + Performance Max + retargeting support
- Deeper call & lead quality analysis
- Weekly optimization & strategy check-ins
Case Study: Doubling Applications for a Local Education Program
One of our clients runs an educational program and needed more qualified applicants, not just website visitors. They were investing in brand awareness but didn’t have a clear way to turn that attention into applications.
We built a focused campaign strategy using Google Ads and Meta — targeting people searching for training in their field and retargeting visitors who started, but didn’t finish, the application process.
Over a three-month period, we helped them generate over 360 applications, more than doubling their previous volume. Because tracking was set up correctly, they could see exactly which channels and messages led to the highest-quality applicants, and we tightened the campaigns around those.
Google Ads FAQs
A few of the most common questions we get from business owners before we launch or take over their campaigns.
How much should I spend on Google Ads each month?
It depends on your market, your goals, and how aggressive you want to be. Most local businesses we work with start between $1,000 and $3,000/month in ad spend, then scale up once we see which campaigns are producing high-quality leads. We’ll talk through recommended budgets on your strategy call.
What’s the difference between your fee and the ad spend?
Our management fee covers everything we do: campaign buildout, optimization, reporting, and strategy. Your ad spend is what you pay directly to Google. We keep those separate on purpose so you always know how much is going into the platform versus into expert management.
Do you only manage Google Ads, or can you help with Meta (Facebook/Instagram) too?
We manage both. In a lot of cases, the best setup is Google Ads capturing high-intent searches while Meta ads stay in front of people who have visited your site, engaged with your brand, or match your ideal customer. Because we run both every day, we can help you decide how to split the budget across channels.
How long does it take to see results?
For most local campaigns, you’ll start seeing clicks and early leads within the first week or two. Real performance data usually comes together over the first 30–60 days as we refine keywords, ads, and landing pages. We’re honest about what we’re seeing and adjust quickly instead of waiting months to make changes.
Will I be able to see what’s happening in my account?
Yes. You keep ownership of your Google Ads account, and we’ll give you clean, simple reports that show calls, forms, and cost per lead — not just clicks. If you ever want to look under the hood, we’ll walk you through it.
Why Work with Chicago Style Media on PPC?
Chicago Style Media was built for local business owners who are tired of feeling in the dark about their marketing. We’re based in Lake Barrington, IL, and spend our days helping businesses across McHenry County, Lake County, and the wider Chicagoland area make sense of search, social, and streaming.
PPC and Google Ads aren’t theory for us — they’re tools we use every day alongside Meta campaigns, SEO, and AI search visibility to drive leads. We’ve sat in the meetings where owners ask, “Is this actually working?” and we build our reporting and strategy to answer that question clearly.
If you want a partner who understands both the numbers and the realities of running a business, we’d be happy to walk you through what’s possible.
Ready to See What Google Ads Could Really Do for Your Business?
If you’re tired of guessing with paid ads or wondering where your leads are actually coming from, let’s talk. We’ll review what you’re doing now, look at the numbers, and map out a clear plan — even if we decide you’re not ready for ads yet.