Streaming TV Ads That Hit the Right Homes in Chicagoland.
Your customers aren’t watching TV the way they used to. Some are still on local broadcast. Others are on Roku, Samsung, Tubi, YouTube TV, and dozens of apps. We help you show up on the big screen in the zip codes that actually matter – and we can manage your broadcast TV buys so everything works together.
What a Strong Streaming TV Campaign Can Look Like
105 booked jobs supported by coordinated TV + digital
6x blended return on ad spend
+25% lift in branded search and direct traffic
$40-ish average cost per booked job in one recent HVAC push
Why Streaming TV Needs a Different Playbook Than Old-School TV
With broadcast TV, you buy a broad audience and hope your best customers are watching. With streaming and connected TV, we can zero in on the right neighborhoods, interests, and devices – and then watch what happens next on your website, Google profile, and phone lines.
Chicago Style Media uses a “local first” approach: we focus on getting you seen in the exact zip codes and communities you actually serve, instead of wasting impressions across the whole Chicago market.
- Target by zip code, radius, or custom service area instead of the entire TV market.
- Serve ads on premium streaming apps and devices on the biggest screen in the house.
- Layer in retargeting so people see you again on mobile, desktop, and social.
- Coordinate streaming TV with broadcast schedules so your message feels everywhere.
- Track the impact through website visits, branded search, and lead volume – not just “GRPs.”
How We Think About Streaming TV & Broadcast for Local Brands
You don’t need a Super Bowl ad. You need the right households in McHenry, Lake County, and the surrounding areas to recognize your brand and remember you when they need help.
Local Visibility, Not Vanity Metrics
We focus on reach and frequency in the neighborhoods that matter – the homes most likely to become paying customers – instead of bragging about how many impressions you had across the whole Chicago market.
Streaming + Broadcast Working Together
Some audiences still watch live news and sports on broadcast. Others only stream. We plan your campaigns so both channels support each other instead of competing for the same dollars.
Creative That Actually Fits the Screen
We help script and structure your spots for streaming and TV – clear offer, strong branding, and a simple path to act. No fluff, no complicated “clever” ideas that confuse people.
Why YouTube Has to Be Part of the TV Conversation
YouTube isn’t just “kids watching videos.” It’s one of the largest TV distributors in the country. On any given night, a huge share of total TV viewing is happening inside the YouTube app on smart TVs and streaming devices – right alongside Netflix, Hulu, and live TV.
For Chicago Style Media clients, YouTube gives us the best of both worlds: TV-sized reach on the big screen and the precision of digital targeting. We can build campaigns that focus on homeowners in your service area, layer in custom intent audiences, and retarget people who visit your site after seeing your spot.
- TV-style ads on YouTube watched on connected TVs in your core zip codes.
- Skippable and non-skippable formats to match your goals and budget.
- Ability to align your message with the content your customers already watch.
- Reporting that connects YouTube exposure to branded search, site visits, and leads.
Our Streaming TV & Broadcast Planning Process
Whether you’re new to TV or you’ve been on air for years, we make it simple to see where your money is going and what it’s doing.
Discovery & Audience Map
We dig into your service area, margins, and ideal customer. Then we map which neighborhoods, channels, and platforms make the most sense for your goals and budget.
Plan Your Streaming & Broadcast Mix
We build a plan that balances streaming TV, YouTube, retargeting, and – when it makes sense – traditional broadcast TV buys. You see exactly where your dollars are going and what kind of reach and frequency to expect.
Launch, Track & Adjust
Once your spots are live, we monitor delivery, watch for spikes in site traffic and branded searches, and adjust placements and frequency to keep your cost per lead in line.
Report in Plain English
You get simple reports: where you ran, how often, what it cost, and how it lined up with leads, calls, and booked jobs – not just ratings jargon.
Streaming TV & Broadcast Packages
Every market and season is different, but most local campaigns fall into one of these buckets. Your media budget is separate from creative production and other services.
“Get Us on TV in Our Backyard”
For local brands who want to dip into streaming TV in a focused service area.
- Targeted streaming TV in core zip codes or a tight radius
- Frequency-focused plan on a handful of top networks/apps
- Basic retargeting recommendations to support TV impressions
- Monthly performance recap tied to leads and branded search
Growth Market – Streaming + Broadcast
For brands that want to be everywhere their customers watch, combining streaming TV, YouTube, and smart local broadcast buys.
- Streaming TV across multiple premium apps and devices
- Coordinated local broadcast TV schedule (news, sports, or lifestyle)
- YouTube CTV and in-stream campaigns aligned with your TV creative
- Daypart and program strategy based on your ideal customer
- Tracking and reporting aligned with calls, forms, and booked jobs
“Everywhere They Look”
For brands ready to flood the zone with consistent streaming, broadcast, YouTube, and supporting digital.
- High-frequency streaming TV across a wider footprint
- Robust broadcast schedule plus supporting social and search strategy
- Creative testing: different offers, hooks, and calls-to-action
- Deeper reporting on lift in lead volume, revenue, and ROAS
Streaming TV & Broadcast FAQs
A few straight answers for business owners who want TV to actually drive leads, not just brand awareness.
What’s the difference between streaming TV and broadcast TV?
Broadcast TV is traditional television delivered over the air or through cable – you buy specific stations and dayparts. Streaming TV (or connected TV/OTT) delivers your ads through internet-connected devices and apps. The big advantage of streaming is tighter geographic and audience targeting and better tracking, but broadcast still works well for certain audiences and events. We help you use both the right way.
Can you manage our broadcast TV buys too, or just streaming?
We do both. Chicago Style Media can plan and negotiate your local broadcast TV schedule and your streaming TV and YouTube campaigns so they support each other. One team, one strategy, and one set of reports.
How much do we need to spend for TV to make sense?
It depends on your market, goals, and category. You don’t need a six-figure budget, but you do need enough to achieve meaningful reach and frequency in your core area. On our first call, we’ll talk through realistic budget ranges and whether TV is the right move right now.
Can we track leads from streaming TV and YouTube?
Yes. While you won’t get a perfect “click” like a search ad, we can track lifts in direct traffic, branded search, form fills, calls, and even QR or vanity URL usage during your flight. The goal is to connect your TV and YouTube investment to real-world lead and revenue trends.
Do you help with creative, or do we need to bring finished spots?
We can work with your existing creative, help you refresh it, or build simple, effective spots from scratch. The main focus is a clear message, strong offer, and an easy next step – not winning awards.
How long does it take to get a campaign live?
If you already have finished creative, we can usually launch streaming TV and YouTube within a couple of weeks after planning. If we’re creating new spots or negotiating broadcast schedules, we’ll map out a timeline with you so everything lines up with your seasonality.
Ready to See Your Brand on TV – and in Your Lead Reports?
If you’re curious about streaming TV or want a smarter plan for your current TV dollars, let’s talk. We’ll walk through your goals, market, and budget, and tell you honestly if TV is the right move or if you should start somewhere else.
