Your Website Should Look Sharp, Load Fast, and Actually Generate Leads.
Most local sites look fine at a glance but quietly leak trust, speed, and leads. We build clean, simple websites that feel modern, are easy to use, and are built from day one to rank in Google and support AI search visibility.
What Your Website Should Actually Be Doing
Your website is usually the first place people go after they see an ad, find you on Google, or get a recommendation from a friend. If it feels clunky, slow, or confusing, they bounce — even if you’re the best option in town.
We design sites that feel simple and confident: clear headlines, obvious calls-to-action, fast load times, and a layout that works on every device. Then we layer SEO, local signals, and strong content on top so you can be found in search and AI tools.
- Tell a clear story about who you are and what you do for Chicagoland customers.
- Make it easy to call, book, or request a quote on desktop or mobile.
- Load quickly and look polished so people instantly trust you.
- Be structured in a way search engines and AI tools can easily understand.
- Support everything else you’re doing — Google Ads, social media, email, and AI search visibility.
Design, SEO, and E-E-A-T Built In from Day One
We don’t treat SEO or AI as an add-on. Every page we design is built with experience, expertise, authority, and trust in mind so Google and AI tools can confidently recommend you.
Experience & Expertise
We pull your real-world experience — years in business, certifications, case studies, reviews — and weave it into your site so visitors and search engines can see you’re not new to this.
Authority & Trust
Clear service pages, FAQs, and proof of results show you know your stuff. Clean site structure, fast pages, and secure hosting help Google and AI trust you enough to recommend you.
Local First
We tailor your site around your real service area — McHenry, Lake County, and greater Chicagoland — with smart internal linking, location pages, and local copy that helps you show up in the right searches.
Our Website & SEO Build Process
Simple, collaborative, and built so you’re not stuck in a six-month redesign nightmare.
Discovery & Game Plan
We learn your business, goals, and service area, review your current site (if you have one), and map out what your new site actually needs: pages, content, features, and SEO priorities.
Wireframes & Content
We outline page layouts, write or refine copy in your voice, and make sure each page has a strong purpose: ranking power, trust-building, or conversion.
Design, Build & SEO Setup
We design the site, build it in your platform, and handle technical SEO basics — titles, meta descriptions, headers, internal links, alt text, and clean URLs.
Launch, Track & Improve
We launch with analytics and tracking in place, then continue improving based on real data from search, AI, and your paid campaigns.
Case Study: A Site Built to Support Real Lead Growth
One local HVAC company needed more than “a nicer website.” They needed a site that could support Google Ads, local SEO, and future AI visibility without confusing customers or wasting clicks.
We simplified their service pages, clarified their offers, and tightened calls-to-action so every visitor knew exactly what to do next. Combined with a smart Google Ads strategy, the new site helped them turn traffic into real booked jobs.
Over the initial campaign window, they saw a strong lift in conversions, with performance like:
105 booked jobs
~$40 cost per job
+25% website visitors
+$25k revenue generated
6x return on ad spend (ROAS)
100% satisfaction guaranteed
Website Design & SEO Packages
Straightforward pricing for local businesses. Final costs depend on page count, content needs, and complexity, but these tiers give you a clear starting point.
“Get It Live & Looking Sharp”
For single-location businesses that need a clean, modern site that doesn’t fight them.
- Modern, mobile-first design built for speed and clarity
- Up to 5 core pages (Home, About, Services, Contact, etc.)
- Basic on-page SEO (titles, meta descriptions, H1s, internal linking)
- Contact/lead form setup with email notifications
- Connection to Google Analytics/GA4 and Google Business Profile
Growth Site – “Built to Rank & Convert”
For businesses ready to turn their site into a real sales asset with deeper SEO and content built-in.
- Expanded site architecture for services, locations, and FAQs
- Conversion-focused layouts with stronger offers and trust elements
- SEO-first structure: clean URLs, internal links, and content hierarchy
- Blog/resources section ready for ongoing content and AI-focused SEO
- Launch checklist: redirects, indexation sanity check, and basic speed tuning
Website & SEO Support
For clients who need a trusted partner on call for updates, SEO tweaks, and new pages.
- New service or location pages as your business grows
- Ongoing SEO work, content updates, and CRO improvements
- Landing pages for Google Ads, social, or streaming campaigns
- Design refinements, section updates, and feature additions
- Optional pairing with Google Ads and social media campaigns
Website & SEO FAQs
A few honest answers for business owners who have been burned by bad website projects before.
How long does a typical website project take?
Most Launch Site builds take 4–6 weeks once content is approved. Growth Site projects with more pages and SEO work can run 6–10 weeks. We’ll give you a realistic timeline based on scope before we start.
Do you write the copy, or do I have to do it?
We can handle the heavy lifting. You know your business; we know how to translate that into clear, conversion-friendly copy that also supports SEO and future AI visibility. You’ll always have final approval.
Will my site be set up for SEO from the beginning?
Yes. Every build includes SEO basics: clean page structure, meta data, headings, internal linking, alt text, and technical fundamentals. From there, you can layer on ongoing SEO or AI optimization as your budget allows.
Can you redesign my site without wrecking my current rankings?
That’s always the goal. We map old URLs to new ones, preserve (or improve) your best content, and launch with redirects and tracking in place so we can protect and build on what you already have.
What if I just need small updates after launch?
That’s exactly what the $100/hour support tier is for. Need a new page, a design tweak, or an SEO adjustment? We scope the work, give you a simple estimate, and get it done without a big retainer.
How do I know if I need the $2,300 or $3,300+ package?
If you’re a small, single-location business with a simple service list, the Launch Site tier is usually plenty. If you’re in a competitive market, have multiple services or locations, or want a site built to support serious SEO and AI work, the Growth Site tier is almost always the better long-term investment.
Why Work with Chicago Style Media?
Chicago Style Media is a veteran-owned, Lake Barrington–based agency that cares about one thing: building marketing systems that actually generate leads for real local businesses. We’re not chasing design awards — we’re building assets that make your phone ring and your calendar fill.
We understand how your website fits into the bigger picture: Google Ads, social media, streaming TV, email, and AI search. That means every decision we make — from layout to copy to technical SEO — is designed to work with your entire lead generation strategy, not in isolation.
Ready for a Website That Actually Pulls Its Weight?
If you’re tired of sending people to a site you’re not proud of — or one that looks fine but doesn’t generate leads — let’s talk. We’ll review where you are, what you need, and map out a build that fits your goals and budget.
Before & After: How Chicago Style Media Rebuilt Gilley’s HVAC Website and Transformed Their Digital Performance
Gilley’s Heating & Air Conditioning came to us with a website that wasn’t keeping up with how homeowners search today. The old site was difficult to navigate, slow, and not structured for modern SEO or AI search behaviors. It wasn’t converting visitors into leads, and it wasn’t sending the right signals to Google or AI platforms.
We rebuilt the entire website with a focus on clarity, speed, mobile performance, and search-friendly architecture. The new design guides homeowners more effectively, strengthens trust, and improves both traditional SEO and AI search visibility. We improved the content structure, built stronger service pages, incorporated updated metadata, and added the schema and entity optimization needed for the new search landscape.
Since launching the new site, Gilley’s has seen measurable and sustained improvements across every major digital channel.
Key Results:
65% increase in overall website traffic
Higher conversion rates from both mobile and desktop users
25.5% increase in Google Business Profile interactions
Improved local rankings for HVAC-related searches
Stronger visibility inside AI search tools such as ChatGPT, Perplexity, and Google’s AI Overviews
Faster load times and better mobile performance, improving user engagement
Clearer calls to action leading to more service inquiries and estimate requests
The new website didn’t just modernize their brand—it rebuilt their digital foundation. Gilley’s now benefits from stronger visibility, more conversions, and a site built for both today’s search environment and the AI-driven future ahead.