Total Leads
67
+18% vs last month
Booked Jobs
41
+22% vs last month
Cost Per Lead
$68
-12% improved
Ad Spend (MTD)
$4,556
LSA: $2,106 • Search: $2,450
Revenue Attributed
$47.8K
ROAS: 10.5x
Leads by Month & Source
Last 8 Months
Local Service Ads
Google Search Ads
Lead Type Breakdown
This Month
67
Total
Repair
17
Install
13
Maintenance
17
Other/Direct
20
This Month's Wins
✔
5 Install Jobs Booked from Google Ads
Avg ticket: $11,200. Total attributed revenue: $56,000. From the Install/Replacement campaign.
📞
Emergency Campaign Converting at 16%
18 leads, 14 booked. Cost per booked job: $67. Highest-performing campaign.
⭐
Brand Defense Caught 5 Searches
5 people searched "Gilley's HVAC" and saw your ad first. Cost: $40 total. All 5 called.
Next Steps
🔥
Cooling Season Prep (Starting April)
Shifting budget from furnace to AC campaigns. No action needed from you.
📈
Scaling Emergency Campaign
Conversion rate supports more budget. Recommending 20% increase to $58/day.
🔧
New Landing Page: AC Repair
Building the AC version of the furnace page before cooling season. Live by March 15.
Total Calls
61
Phone: 58 • Form: 3
Answered
54
89% answer rate
Missed
7
3 returned within 1hr
Avg Duration
3:42
Qualified calls avg 4:30+
Recent Calls — All Sources
All calls recorded • Click to play
(815) 708-5506
Booked(779) 208-5190
Booked(815) 566-9903
Not Qualified(815) 997-4178
Booked(815) 298-8792
BookedShowing 5 of 61 calls — full log available in CallRail
Clicks
384
CTR: 8.2%
Conversions
42
CVR: 10.9%
Cost Per Conversion
$58
Target: under $150
Spend
$2,450
$153/day avg
Campaign Breakdown
| Campaign | Clicks | Conv. | CVR | Spend | CPC | CPL |
|---|---|---|---|---|---|---|
| Emergency Repair | 148 | 18 | 12.2% | $980 | $6.62 | $54 |
| Problem Aware | 86 | 9 | 10.5% | $490 | $5.70 | $54 |
| Install / Replace | 72 | 8 | 11.1% | $620 | $8.61 | $78 |
| Brand Defense | 48 | 5 | 10.4% | $38 | $0.79 | $8 |
| Competitor Conquest | 30 | 2 | 6.7% | $322 | $10.73 | $161 |
Top Converting Keywords This Month
"furnace repair barrington"
7 conversions
"no heat in house"
5 conversions
"new furnace cost barrington"
4 conversions
"furnace not working"
3 conversions
"gilley's heating"
3 conversions
Total LSA Leads
354
~47/month average
Charged Leads
283
80% of total
Phone Calls
326
92% calls vs 8% messages
Direct Brand Searches
70
20% searched for Gilley's by name
Leads by Job Type (All Time)
Maintenance
159
Repair
92
Unspecified
90
Install
13
⚠ Only 4% of LSA leads are install searches. Google Search Ads target this gap directly.
Leads by Location
Barrington
191
Lake Zurich
79
Inverness
20
Palatine
18
Deer Park
15
Other
31
Monthly LSA Volume
| Month | Jul '25 | Aug | Sep | Oct | Nov | Dec | Jan '26 | Feb* |
|---|---|---|---|---|---|---|---|---|
| Leads | 44 | 46 | 46 | 52 | 47 | 48 | 46 | 25 |
The One-Page Report
Takes 60 seconds to read
Bottom Line: You spent $4,556. It generated $47,800 in attributed revenue.
That's a 10.5x return. For every $1 in ad spend, $10.50 came back in booked jobs.
Where the Leads Came From
Local Service Ads
25 leads ($2,106 spent)
Google Ads — Emergency Repair
18 leads ($980 spent)
Google Ads — Problem Aware
9 leads ($490 spent)
Google Ads — Install/Replace
8 leads ($620 spent)
Google Ads — Brand Defense
5 leads ($38 spent)
Google Ads — Competitor
2 leads ($322 spent)
Total
67 leads — 41 booked jobs
Booked Jobs by Type
Emergency / Same-Day Repair
18 jobs
Scheduled Repair
8 jobs
Install / Replacement
5 jobs — avg ticket $11,200
Maintenance / Tune-Up
10 jobs
What We Did This Month
Adjusted emergency campaign bids for peak heating demand. Added 14 negative keywords to prevent wasted spend. Tested new ad copy emphasizing "same-day" which improved click rate by 11%. Brand defense campaign caught 5 competitor attempts to show above your name. Preparing AC campaigns for spring rollout.
What's Happening Next Month
Scaling emergency campaign budget by 20%. Building AC repair landing page. Beginning seasonal shift toward cooling campaigns. No action needed from you.
Total Revenue Attributed
$47.8K
From 41 booked jobs
Total Ad Spend
$4,556
All sources combined
Return on Ad Spend
10.5x
$10.50 back per $1 spent
Avg Revenue Per Lead
$713
Across all lead types
Revenue by Campaign
Emergency Repair
$7,400
Problem Aware
$3,200
Install / Replace
$28,400
Brand Defense
$2,100
Competitor Conquest
$850
Local Service Ads
$5,850
Total Attributed
$47,800
Revenue by Job Type
Install / Replacement (5 jobs)
$28,400
Emergency Repair (18 jobs)
$9,200
Scheduled Repair (8 jobs)
$4,800
Maintenance (10 jobs)
$5,400
Total
$47,800
Install jobs = 12% of booked jobs but 59% of revenue. This is why we target replacement searches.
Closed Jobs — Revenue Trail
Keyword → Call → Job → Revenue
| Date | Keyword | Source | Type | Revenue |
|---|---|---|---|---|
| Feb 14 | "new furnace cost barrington" | Google Ads | Install | $8,200 |
| Feb 12 | "furnace replacement estimate" | Google Ads | Install | $12,400 |
| Feb 11 | "furnace not working" | Google Ads | Emergency | $485 |
| Feb 10 | "install heating system" | LSA | Install | $6,800 |
| Feb 9 | "furnace blowing cold air" | Google Ads | Repair | $620 |
Every booked job traced back to the exact search that generated it.
All Campaigns
| Campaign | Impressions | Clicks | CTR | Leads | CVR | Spend | CPL | Booked | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| Emergency Repair | 1,804 | 148 | 8.2% | 18 | 12.2% | $980 | $54 | 14 | $7,400 |
| Problem Aware | 1,122 | 86 | 7.7% | 9 | 10.5% | $490 | $54 | 6 | $3,200 |
| Install / Replace | 648 | 72 | 11.1% | 8 | 11.1% | $620 | $78 | 5 | $28,400 |
| Brand Defense | 312 | 48 | 15.4% | 5 | 10.4% | $38 | $8 | 5 | $2,100 |
| Competitor | 486 | 30 | 6.2% | 2 | 6.7% | $322 | $161 | 1 | $850 |
| Local Service Ads | — | — | — | 25 | — | $2,106 | $84 | 10 | $5,850 |
Budget Allocation vs Performance
Emergency (40%)
$980
Install (25%)
$620
Problem (20%)
$490
Conquest (10%)
$322
Brand (5%)
$38
Cost Per Booked Job by Campaign
Brand
$8
Emergency
$70
Problem
$82
Install
$124
Conquest
$322
Install has higher cost per job but each job is worth $8K-$15K. Conquest is expensive but steals competitor business.
Active Landing Pages
| Page | Campaign | Status | Visits | Conversions | CVR |
|---|---|---|---|---|---|
| Emergency Furnace Repair | Emergency Repair | Live | 148 | 18 | 12.2% |
| Furnace Acting Up / Symptoms | Problem Aware | Live | 86 | 9 | 10.5% |
| New System Installation | Install / Replace | Live | 72 | 8 | 11.1% |
| Emergency AC Repair | Emergency — AC | Live | — | — | Ready for summer |
| AC Replacement | Install — AC | Planned | — | — | — |
Google Rating
4.9
Based on 36 reviews
Requests Sent (Feb)
28
After every completed job
Reviews Received
6
21% response rate
Avg Rating Received
5.0
All 5-star this month
How It Works
✔
Automatic Text After Every Job
When a job is marked complete, the customer gets a text message asking them to leave a Google review. Simple one-tap link.
📊
Reviews Feed Your Ads
More reviews = higher Google Maps ranking = more organic calls. Your 4.9 rating also shows in your LSA ads and builds instant trust.
⭐
Goal: 50+ Reviews by Summer
At the current rate, you'll hit 50 Google reviews by late April. This puts you ahead of most competitors in the Barrington market.